1. Strategic Planning & Projects:

• Synchronize consumer strategies and channel strategies to increase demand and trade support for our profitable growth.
• Contribute to develop a trade channel strategy for PRVN brands to be listed, displayed and activated (PROS PVA) in a consistent manner in line with overall company guidelines and strategy, develop commercial planning calendar, to ensure that PRVN products are sold according to agreed priorities and seasonality.
• Lead Tet project planning.

2. Budgeting & Control:

•  Provide priorities and budget guidelines for Trade A&P, formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan, track budgets, to ensure alignment with strategic guidelines and trade A&P efficiency without overspending.

3. Business Information & Intelligence:

• Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.

4. Category Management:

• Lead customer segmentation (PROS) and service pack development including value added services to customers (bartender training program…), to ensure best adaptation of PRVN offer to each customer touchpoints.

5. Animation & Visibility:

• Lead strategy development of visual merchandising (alignment with brand guidelines); allocate visibility budgets by brands, channels and regions; develop seasonal schemes and promotion activities/ activations, be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers through PR business solutions, in order to develop consumption of loyal target consumers and ensure attraction of new consumers.