Content Creation and Management

• Spearhead creation of content across all channels, for all business streams of company in Vietnam: Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels
• Collate User Generated Content from internal and external sources for social media, blog posts, and newsletters.

Outbound Content Creation

• Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other content
• Responsible for both consumer-targeted and internal communications material
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
• Output will include copy and captions in social media and artwork, copy in physical collaterals, blog content and features, scripts for events and engagements and others as needed

Grow and Nurture New Leads

• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content: Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels: Manage and segment end-user databases and develop nurturing strategy and content targeted towards each segment
• Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.

Collaboration and Co-creation

• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Collaborate with other members of the marketing team in developing concepts and initiatives that will achieve Marketing objectives and support other business priorities
• Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)
• Provide creative input to various projects and initiatives that will require Marketing expertise and knowhow

Support the Marketing Manager in other related initiatives that may be required from time to time

• Perform duties that may be assigned by the Marketing Manager
• Take the lead in selected projects as delegated by the Marketing Manager
• With the Marketing Manager’s directions, take ensure alignment with DELIGHT LAUNCH and IMPLEMENTATION plans (New CRM system and website)